Google Ads for Ecommerce in 2026 (Full Setup & Strategy)

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Want to start running Google Ads for your ecommerce store? In this video, I'll show you exactly how I set up my Google Ads campaigns from scratch.

This is my complete Google Ads ecommerce strategy for 2026, including the campaign structure I use, the setup you need before launching, and a live step-by-step example inside Google Ads.
We'll cover the basics first, then jump straight into my computer and build the campaign together.

In this video:
How Google Ads works for ecommerce
What you need before launching Google Ads
Google Merchant Center setup
Google Shopping for ecommerce
Performance Max campaigns
My Google Ads campaign structure
How I approach Google Ads during Q4
Budget and bidding strategy
Conversion tracking
How I launch a new campaign
Live Google Ads campaign setup
How I approach scaling

Google Ads is very different from platforms like Meta Ads.
Instead of only trying to create demand, Google gives ecommerce brands the opportunity to reach customers who are already actively searching for products.

That's why Google Shopping and Performance Max can be such powerful channels for ecommerce — especially when your store, product feed, conversion tracking and campaign structure are set up correctly.

In the second half of the video, I'll take you inside Google Ads Manager and build a campaign live, so you can follow the entire process step by step.

Whether you're running a Shopify store, dropshipping business or established ecommerce brand, this video will give you the framework I personally use when launching Google Ads.

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