Retail Media That Works: Constructor's TechTalk at Shoptalk Spring 2025

Описание: In this TechTalk from Shoptalk Spring 2025, Ellie Finkelstein, CEO & Co-founder of Constructor, shares a powerful perspective on the future of retail media—and why relevance, personalization, and data must drive your ad strategy.

Learn how leading retailers are rethinking monetization without sacrificing customer trust or long-term value. This session covers:
✅ Why your e-commerce site should never feel like a billboard
✅ How to use clickstream data to balance organic vs. sponsored results
✅ Real-world examples that show when retail media works—and when it doesn’t

Whether you’re optimizing for ad revenue, conversion rates, or brand loyalty, this 20-minute talk breaks down the strategy behind successful retail media execution.

📍 Filmed live at Shoptalk Spring 2025
🎤 Speaker: Ellie Finkelstein, CEO & Co-founder, Constructor