Building leaders of the future: Executive Education at VU Amsterdam

Описание: In 2020, Vrije Universiteit Amsterdam (VU Amsterdam) launched two new MBA programs. Bas Bosma, Associate Dean of Executive Education at VU Amsterdam, shares why the school decided to introduce MBA programs into its Executive Education portfolio, how the field of education is changing, and the importance of engaging businesses in Executive Education.

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Content:
00:00 - Bas Bosma, Dean of Executive Education, VU Amsterdam
00:51 - The Vrije Universiteit Amsterdam Executive Education portfolio
01:42 - When did the VU decide to offer an MBA? Why now?
03:20 - Benefits of having MBA programs in the Executive Education portfolio
04:10 - Who are the VU MBA programs designed for?
05:00 - VU Amsterdam's vision on adult education
06:47 - How the VU is using its corporate network to benefit its students
08:28 - The process of developing new MBA programs
10:04 - How will you evaluate your MBA programs to measure their impact?
11:45 - Lessons learned from the pandemic
14:20 - Benefits full-length degree program vs. a short non degree program
15:36 - Benefits of joining a 'new' MBA program
16:57 - What students should know about the Vrije University Amsterdam

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