Omni-Channel Marketing & CRM Explained | Real-World Insights from a Marketing Leader

Описание: In this episode of LogicFunnel Talks, we sit down with Mohit Chaturvedi, an experienced Omni-Channel Marketing Strategist and CRM Specialist, to unpack what truly drives customer engagement, retention, and growth in today’s digital landscape.

Mohit shares his journey from being an engineering graduate to leading large-scale CRM and marketing automation initiatives across global platforms like Salesforce Marketing Cloud, Adobe Campaign, and other enterprise tools. We dive deep into real-world challenges brands face with CRM, why omni-channel marketing often fails in execution, and how SEO, PPC, email, product, and customer experience teams must work together to drive meaningful results.

This conversation goes beyond buzzwords like AI, automation, and performance marketing. We discuss:

a. Why core marketing fundamentals still matter
b. The truth about AI in CRM and marketing automation
c. Common mistakes e-commerce brands make in retention
d. How attribution conflicts hurt omni-channel growth
e. Skills marketers must build to stay relevant in the next 5 years
f. Why relying blindly on tools can make marketers obsolete

00:00 Introduction & Guest Welcome
01:27 Mohit’s Career Journey (Engineering to CRM)
04:30 Entering Marketing Automation & Salesforce
07:17 Why CRM Leaders Are Less Vocal on LinkedIn
11:45 Biggest CRM & Omni-Channel Challenges for Brands
15:00 Role of Leadership in Omni-Channel Success
18:06 SEO, PPC & CRM Collaboration Explained
20:02 Skills Marketers Need in E-commerce & CRM
25:33 Personal Success Mantra & Career Mindset
30:03 AI’s Real Impact on CRM (No Hype)
33:12 Advice for Young Marketers
36:22 Closing Thoughts

If you’re a marketer, founder, agency owner, CRM professional, or student, this episode will give you practical insights grounded in real execution, not theory.

🎯 Goal of this session: Share knowledge, real experiences, and practical advice to help marketers build sustainable growth.

#omnichannelmarketing #crmstrategy #marketingautomation