SaaS Is Dying. AI Commerce Is Rewriting the Rules.

Описание: The end of “Frankenstacks”
Enterprise teams aren’t short on tools. They’re short on outcomes. The panel unpacks why single-purpose SaaS and duct-taped stacks are collapsing under their own complexity – and why the next era looks like fewer seams, fewer handoffs, and platforms that actually deliver results.

AI can create more sprawl – or erase it
Everyone’s shipping “AI features.” That’s the trap. You’ll hear the risk of buying 100 disconnected AI widgets, how leaders should evaluate what’s real vs. just a feature, and when building internally becomes a serious option.

Google UCP isn’t an SEO update – it’s a new commerce channel
UCP gets framed as structured data. This conversation reframes it as a shift to machine-readable experience quality – where the “buyer” is increasingly an AI agent making decisions on someone’s behalf. What changes when you’re marketing to an algorithm, not a human?

Your product catalog is now a credibility signal
Messy product graphs, stale SKUs, and inaccurate inventory weren’t just operational issues before. In an AI-mediated world, they can become a trust-killer. The panel breaks down why cleanliness, consistency, and availability data will matter more than ever.

Ads in AI search: trust becomes the real conversion layer
With ads entering AI answers, brands can’t rely on paid visibility alone. If the landing experience doesn’t match intent – or the product is out of stock – trust collapses. The panel shares how to prepare: tighter experience alignment, fresher data, and education-first approaches.

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