4 KBB Metrics You’re NOT Tracking (But They’re Killing Your Profit)

Описание: Work with us - https://kbbcollective.co.uk/newvsl

If you run a kitchen, bedroom or bathroom (KBB) showroom… you’re probably tracking the obvious numbers (revenue, leads, conversion rate).

But the businesses that scale fastest track a different set of metrics.

In this video, I’m breaking down 4 data points you’ve probably never heard of… but once you start tracking them, you’ll spot problems weeks before they hit your bank account.

And importantly — I’ll show you how to fix each one.

✅ The 4 KBB metrics you should be tracking:

1) £ of Quoting Issued Per Week
Formula: Total quoted value sent weekly
Think of this as your pipeline momentum.
A “dead quoting week” often becomes a dead revenue month later.
How to fix it:
• Set a weekly quoting target (not just enquiries)
• Reduce quoting bottlenecks (templates, faster CAD process, tighter handoffs)
• Track quote conversion by designer to spot who’s stalling

2) Sales Cycle Time (Enquiry → Deposit)
Formula: Days from enquiry to deposit
If your cycle time is long, you’re bleeding cashflow, margin and energy.
How to fix it:
• Pre-frame the process upfront (clear timeline + next steps)
• Introduce “deposit deadlines” tied to supplier price changes
• Use follow-up systems (daily touchpoints until decision)

3) Margin Leakage %
Formula: (Planned GP – Actual GP) / Planned GP
This one is savage. It shows how much margin you’re losing through:
discounts, mistakes, rework, supplier issues, and bad project control.
How to fix it:
• Lock margin rules (minimum GP, discount approval limits)
• Track leak reasons (discount / design error / supplier / install / rework)
• Post-job margin review every single project

4) Gross Profit Per Lead
Formula: Gross Profit £ / Total Leads
This tells you if your marketing is bringing buyers… or time-wasters.
How to fix it:
• Qualify harder (budget, timeline, postcode, project scope)
• Track lead source by GP, not just cost per lead
• Retarget higher intent audiences (quote viewers, site visitors, video watchers)