5 B2B Content Marketing Trends You Can’t Afford to Ignore in 2025

Описание: B2B content marketing strategy has changed dramatically in 2025 – and if you're using outdated methods, your traffic and leads will suffer. In this video, I reveal the top 5 B2B content marketing trends taking over demand generation today, including what’s no longer working and how to adapt. Whether you’re a B2B marketer, agency leader, or entrepreneur, you’ll learn how to create authentic content, use AI the right way, optimize for zero-click search, diversify your content formats, and stop wasting time on outdated tactics.

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TIMESTAMPS:

0:00 – Is your B2B content marketing outdated?
0:39 – Trend #1: Authenticity in B2B content
1:52 – Trend #2: The AI paradox in content marketing
4:35 – Trend #3: Prepare for zero-click search and AI overviews
6:49 – Trend #4: How to diversify your content formats
7 :59 – Trend #5: What to stop doing in 2025
8:15 – What's OUT: 3 things to STOP doing

👋 ABOUT ME
I'm a former B2B marketing agency leader with 15+ years experience in marketing – 8+ years dedicated exclusively to B2B. I share B2B marketing strategies and digital marketing tips to help you grow your business. My specialties are B2B websites, SEO and content marketing – with a focus on lead generation. My goal is to make B2B marketing simple and actionable for marketers and entrepreneurs alike. Leave me a comment to share what you'd like to see in my videos!

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🌐 MY B2B MARKETING CONSULTING BUSINESS:
www.hopstermarketing.com

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