Strategy Vs Tactics Moonshine Moonshot EP25

Описание: Strategy and tactics are words that often get used together, but how do they compare and which should come first? In this video, Mike and Sue look at the differences between communications strategy and communications tactics and discuss the most effective ways to use each.

Strategy and tactics are complementary, but certainly not interchangeable.
Remember this: your strategy must always determine your tactics and not the other way round.
Sometimes when creating a communications plan, people will become distracted by tactics and skip over the strategy, which can ruin their marketing efforts.

Your strategy is the overarching reason for why you are creating content, while tactics are the specific actions you take achieve your strategy, such as posting a 90 second video to Facebook.

But before you decide on your tactics, you need to craft your strategy. What is your broad goal or objective? Who is your audience and what do they care about? How does your audience like to receive messages?

As Mike comments in this episode – strategy eats tactics for breakfast. You need to determine what you are trying to achieve before you can decide on the tactics you'll implement to achieve it.

This is a must watch if you are ready to craft your communications plan but are struggling with where to start.

As always, we’d love to know what you think so please leave us a comment.

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