I don’t write headlines until I look at this

Описание: Most homepage headlines fail because they’re written from the inside out, not from how customers actually think.

In this video, I walk through a practical way to generate headline ideas using real voice-of-customer data instead of brainstorming, guessing, or relying on “creative” copy exercises.

If you're in marketing or growth at a B2B SaaS and want to learn how to improve your messaging from the ground up, get my free Research Optimization System here: https://christophersilvestri.com/news...

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00:00 Introduction: the wrong way to write headlines
01:01 Understanding the prospect's mindset
03:08 Who is this video for?
04:00 Step 1: gathering voice of customer data
05:12 Analyzing customer reviews for copy ideas
15:10 Using AI to extract headline ideas
17:28 Iterating and validating headline ideas
20:42 Conclusion: making strategic decisions with AI

Alternative titles for the algo:

I don’t write headlines until I look at this
What I found in customer feedback that changed my headlines
Most homepage headlines fail for this one reason
How to get headline ideas without brainstorming
Why guessing is the worst way to write homepage copy

#copywriting #b2bgrowth #messaging #b2bmarketing