Designing for Wonder: Storytelling, Immersion & The Future of Experiential Design | PI Apparel
Автор: PI - Fashion's Technology Community
Загружено: 2025-06-09
Просмотров: 123
Описание:
What does it mean to design for wonder in an age where reality itself is being reinvented?
In this Seamless interview, we sit down with Eric Cruz - Creative Director, Designer, & Educator | Sphere, ex-Amazon/AKQA/Wieden+Kennedy - to explore his unique 25+ year journey across brand storytelling, experiential design, and emerging technologies. From Tokyo’s cultural incubators and Shanghai’s AR commerce labs, to Comic-Con virtual worlds and generative AI-powered creativity, Cruz shares how immersive storytelling continues to evolve and why human curiosity remains the ultimate driver.
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