Marketing vs Sales in 2026: Where CEOs Should Invest to Drive Growth

Описание: As a CEO, your 2026 growth plan will succeed or fail based on one thing: whether marketing and sales are aligned around measurable revenue.

In this CEO-focused session, Melih Oztalay (SmartFinds Marketing) and Ken Cheo (Our Sales Coach) break down where to invest in 2026 — marketing, sales, or both — and how to build a revenue engine that produces qualified demand, improves close rates, and reduces wasted effort.

This session goes beyond campaigns and quotas. It focuses on executive priorities, resource allocation, and building a scalable, data-driven growth model.

What you’ll learn:
How CRO converts existing website traffic into qualified leads
How intent data reduces low-quality leads and wasted sales time
How sales teams should qualify opportunities and control the process
What CEOs should actually track (CAC, CPL, LTV, retention, close ratios)
How executive-led alignment eliminates the marketing vs. sales divide

Chapters:
0:00 Welcome + session setup
5:30 What this session covers (marketing + sales alignment for 2026)
6:10 Marketing’s role: measurable visibility, CRO, and qualified demand
8:16 The 5 marketing levers (analytics/intent, content, SmartPress/PR, closed-loop reporting, lead quality)
11:39 Why alignment fails (and why the CEO must be the “glue”)
15:44 Sales strategy: market-based goals, focus, process, and competitive advantage
23:05 The buyer’s funnel (and why timing matters)
28:33 Fixing wasted time: qualification, decision readiness, and disciplined follow-up
38:45 Metrics CEOs should watch (CAC, CPL, retention, meetings-to-close, ratios)
45:07 Q&A: sales discipline, quoting, and how to get busy CEOs engaged

Presenters:
Melih Oztalay – CEO, SmartFinds Marketing, https://www.linkedin.com/in/melihoztalay/
Ken Cheo – President, Our Sales Coach, http://linkedin.com/in/kencheo/

Websites:
SmartFinds Marketing, https://smartfindsmarketing.com/
Our Sales Coach, http://oursalescoach.com/

LinkedIn Company Pages:
SmartFinds Marketing, https://www.linkedin.com/company/smartfind...
Our Sales Coach, https://www.linkedin.com/company/our-sales...

Webinar Resources:
Download the Webinar Slides (PDF), https://smartfindsmarketing.com/wp-content...

Related Blog Articles:
Lead Gen Isn’t Enough – What CEOs Must Align Before 2026, https://smartfindsmarketing.com/news/marke...
Marketing and Sales in 2026: What CEOs Must Know to Drive Growth, https://smartfindsmarketing.com/news/marke...

Press Release:
Marketing vs. Sales Alignment: Where B2B CEOs Should Invest to Drive Growth in 2026, https://smartfindsmarketing.com/news/marke...

Media Coverage:
Associated Press, https://apnews.com/press-release/globenews...
Benzinga, https://www.benzinga.com/pressreleases/25/...
Yahoo! Finance, https://finance.yahoo.com/news/marketing-v...