317: The Sale Isn’t the Finish Line: Convert + Client Experience That Builds Momentum

Описание: Businesses don’t stall before the sale, they stall after it. In this episode of the Midlife Business Academy, Lori Lyons continues the client journey series with the next two stages: Convert and Experience. You will learn why the “yes” is not the finish line, it is the starting point, and how a strong conversion stage stabilizes trust, reduces second-guessing, and replaces uncertainty with confidence through clear next steps and expectations.

Then we dig into client experience, not as what you deliver, but how clients feel while working with you. Lori breaks down how experience shapes behavior, retention, and referrals, and why strong results can still fall flat when the experience feels rushed, confusing, or incomplete. You will also hear a simple closure strategy that helped triple referrals by creating continuity, reinforcing trust, and making the work feel complete. If you want a client journey that supports sustainable momentum in your midlife business, this is the missing piece.

Learn more at https://ignitingyourbusiness.com/prof...

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