US Surgical’s Founding History: How Leon Hirsch Built Medicine’s Most Infamous Device Company Now!

Описание: In this episode, Omar Khateeb, Founder of MarketCraft, uncovers the explosive true story of US Surgical and its legendary founder, Leon C. Hirsch.
How did a man with only a high school education and a failing dry cleaning business bet his life savings on a Russian surgical device and build a 90% monopoly in modern surgery?
Discover the brutal "Organ Grinder" training program that created the modern medtech sales rep.
Learn about the culture of "feeding eagles and starving turkeys," the razor-and-blade business model that defined an industry, and the single catastrophic decision that triggered a vertical collapse.
This is the untold origin story of surgical robotics, billion-dollar takeovers, and the dispersed legacy that built giants like Intuitive, J&J, and Medtronic.
If you work in medtech, healthcare, or business, this foundational history will change how you see the entire industry.

Episode Breakdown:
00:00 – The forgotten origin of modern surgical leadership
01:12 – United States Surgical Corp: The company behind the giants
03:02 – Leon Hirsch: High school dropout with a failing dry cleaner
05:28 – Betting everything to create a market that didn’t exist
07:41 – Why surgeons resisted change at first
09:54 – The birth of minimally invasive surgery
12:18 – Laparoscopy vs open surgery: A brutal adoption curve
14:36 – Training surgeons when no playbook existed
16:55 – How US Surgical scaled faster than competitors
19:08 – The role of sales, education, and surgeon evangelism
21:22 – Why incumbents like J&J and Medtronic were late
23:47 – Market dominance and the rise of surgical platforms
26:05 – The Tyco acquisition: What really happened
28:31 – How US Surgical shaped Intuitive, Medtronic, and J&J leaders
31:02 – Lessons for founders building in regulated markets
33:29 – Why this story still matters for MedTech today
37:40 – Final reflections: Innovation, risk, and legacy in surgery

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