🎉 What Sets a Great Agent Apart | £217,000 Proof!

Описание: Welcome back to Market Chats with Steph Briscoe! Today, we’re focusing on how sellers can maximize property value, refine their approach to viewings, and navigate offer negotiations in an evolving housing market. With a strong track record of securing higher-than-expected prices for clients—£217,000 above initial offers to be exact—Steph has plenty of insights for sellers in today’s “Choice and Caution” market environment.

Starting off, let’s dive into what it means to attract top offers in a competitive market. Steph has helped clients secure an impressive amount over initial offers, proving that strategic negotiation is more important than ever. She breaks down the key qualities that make an agent effective, beyond just good marketing and service—it's ultimately about the value delivered to the client. Sellers want to move on with as much in their pocket as possible, and a good agent should be focused on this goal above all.

In analyzing the year so far, Steph notes that there’s a lot to learn from quarterly data. The first quarter saw 18 accepted offers with an average of 1.8% above initial offers. By the second quarter, this had increased to 27 offers and a 3% rise from the starting point. A shift happened in the third quarter, as changes in government and overall economic conditions brought both increased activity and greater buyer caution. With 32 offers in Q3, the average increase above initial offers dropped to 1.69%, a sign of demand tempered by caution and a growing emphasis on buyer safety.

What does this mean for sellers? Demand is there, but buyers are being more careful, with greater attention to comparables and competitive pricing. It’s a market of the “two C’s”: choice and caution. There are more properties available, which naturally gives buyers more options, increasing their power to negotiate. Buyers are not only mindful of their financial constraints but also watching the broader market climate, from political changes to anticipated adjustments to the base rate by the Bank of England. These factors mean buyers are cautious, yet the demand to purchase homes remains steady.

Steph emphasizes the importance of quality viewings over sheer volume. With a larger selection of properties to choose from, buyers are making more considered choices. As a result, the need for strategic and targeted viewings has never been higher. Viewings should be about attracting the right people—not simply filling up schedules. Steph points out that an agent’s job is to screen potential buyers and focus on those with genuine interest, preventing wasted time for all parties involved. Some agents use “tagged-on viewings,” where a prospective buyer is casually added to a viewing list just for numbers’ sake. This approach can be a disservice to the seller if the buyer isn’t genuinely interested in the property’s key features.


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