The Rise Of Corporate Protein Slop

Описание: Protein is literally in EVERYTHING right now, and I am TIRED of it! It's now in the coffee, the popcorn and even your water, and it feels like every brand randomly decided to start protein maxxing. In this video, we're breaking down why stores and fast casual chains are pushing protein so aggressively, what’s actually happening with gym culture and GLP-1 users, and whether we even need this much of it. Protein is important, obviously, but is this health optimization or just another trend?

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Timestamps:
0:00 intro
2:50 the protein scam
5:36 the benefits of protein
6:51 what's with the protein obsession
12:26 the glp-1 impact
18:42 what happens when you eat too much protein
23:57 why is this only in america?
26:19 is this a fad or here to stay?
27:50 predatory fitness content

special thanks to Rachel for her perspective. check her out here
instagram:   / rachhirsch  
substack: https://rachhirsch.substack.com/?utm_...
2% club podcast: https://open.spotify.com/show/5qJwfhI...

thumbnail creds:   / benjicavazos  
video researched and co-written by briana morales
ig, substack & tiktok: @oatbasedbeverage

#imurgency #genz #protein #wellness