Graphic Design Elements #3 - Size & Scale

Описание: Size and scale refer to the dimensions and proportions of elements within a design. They play a crucial role in conveying your intended message effectively.
Size refers to the physical dimensions of an element, such as its height and width, often measured in inches, centimetres, or pixels in digital design. It determines how large or small an element appears in relation to other elements in the design. Varying sizes can be used to emphasize or de-emphasize certain elements, create contrast, or guide the viewer's attention.
Scale, on the other hand, refers to the comparative size of elements within the design. It is concerned with the relationship between the sizes of different objects or elements within a design. Scale is used to establish proportion and balance, ensuring elements are visually harmonious and aesthetically pleasing.
Both size and scale are essential tools for achieving your design goals:
Visual Hierarchy
Organization and Readability
Emphasis and Contrast
Composition and Balance
With a little bit of practice, you will find that putting together a good design – whether it be a poster, social media post or email banner – can be done yourself very easily!
#BeYourOwnGraphicDesigner

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