Elfa design tool - Wardrobe design through to purchase

Описание: Jon Wild provides a comprehensive walkthrough of using the Elfa design tool for wardrobe customization, emphasizing practical design features and cost control. He demonstrates how to maximize hanging space, stating that hanging clothes is the most efficient method, and adjusts rail heights for different clothing types (shirts, suits, dresses, etc.). He advocates for using Elfa’s modularity to create tailored solutions, like varied hanging drops to efficiently use wall space.

In terms of product selection, Jon highlights various storage components such as shelves, baskets, and mesh drawers. He recommends the most cost-effective solutions based on user needs, advising against shallow drawers unless necessary for specific small items. He emphasizes the importance of avoiding clutter and ensuring that each component has a purpose, such as basket shelves for children's clothes or sportswear.

Jon delves into pricing strategies, explaining how the gliding components like drawers and shoe racks are the more expensive elements of the system. For budget-conscious customers, he suggests reducing or eliminating some of these components and replacing them with simpler alternatives like fixed shelves or basket shelves. Jon gives specific pricing comparisons, noting that an Elfa drawer costs significantly less than a bespoke drawer but provides similar functionality and durability (Elfa drawers being £50-60, whereas bespoke drawers can cost up to £300).

The purchase process is user-friendly. Once a design is complete, customers can save it, generate a purchase list, or create a PDF to send to Jon for review. Jon invites customers to contact him directly for guidance on any design issues and promises a "sanity check" on their designs before finalizing the purchase. He also explains his own pricing model for design and installation services, with an 8% charge for design if he is the designer and up to 40% for installation if customers request his help.

Buying Process:
**Step 1**: After completing a design, users can send the solution to Jon for a review.
**Step 2**: Jon offers to verify designs, ensure they are practical, and assist with final adjustments.
**Step 3**: For those who prefer to manage the design themselves, users can save the design as a PDF and email it for feedback.
**Step 4**: If users are ready to buy, they can proceed with the order, either by confirming via email or adding the items to the purchase list.

Jon Wild's Expertise:
Jon’s background is in bespoke furniture design, with extensive experience in designing and installing complex wardrobe systems. His ability to translate bespoke design concepts into more affordable modular solutions through Elfa demonstrates his depth of knowledge in maximizing space and functionality while controlling costs. Jon's deep familiarity with the technical details, like rail height requirements and weight limits for drawers, reflects his practical experience. He emphasizes that Elfa's products are high-quality, durable, and cost-effective, especially for those who may be working with budget constraints but still desire a high level of functionality.

Jon’s customer-centric approach is evident in his accessibility and willingness to guide users through the design and purchase process. He reassures potential buyers that they can reach out for support, reinforcing his role as a knowledgeable consultant who is passionate about helping customers optimize their space efficiently.