Meeting Minutes | Creating Customer Advocacy

Описание: Wondering how one of world’s biggest marketing brands was able to set a new industry standard for intentional advocacy? Christina Garnett, Senior Marketing Manager at HubSpot, shares how her team shaped an innovative customer experience program for HubSpot users. She notably created HubFans, an advocacy program that connects, recognizes, and rewards HubSpot’s biggest fans.

Through this program, Christina’s team, HubSpot users, and the HubSpot organization as a whole form a seamless feedback loop of communication through beta testing, features, education, involvement, and more. Christina attributes the program’s success to her transparent and encouraging management style, company culture, and feedback sharing across teams.

➡ #BEHINDTHETEAM | How HubSpot Turns Stakeholders into Advocates
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