Why Every City Needs a "CRM for Places"
Автор: OrdinaryNYC
Загружено: 2026-02-17
Просмотров: 79
Описание:
What if the difference between a dead downtown and a thriving one is… coordination?
In this pilot episode of People Making Places, Brian Hong sits down with Star Childs (Founder of Ginkgo) to unpack the hidden “operating system” behind great public spaces—BIDs, park operators, and district managers—and why cities still run on spreadsheets.
We explore the shift from urban design to tech entrepreneurship and how a "CRM for places" is helping organizations like the Bryant Park Corporation manage everything from graffiti to social services.
📍 CHAPTERS:
0:00 – Introduction: What is a CRM for Places?
2:16 – The Urban Design "Pain Point": Scattered Data
5:00 – Making GIS simple for non-experts
11:52 – Why GKO shifted from City Gov to BIDs
14:14 – Who actually runs our parks? (The Role of BIDs)
24:12 – Managing relationships with stakeholders & the unhoused
32:26 – Data transparency and demonstrating impact
50:03 – The future of the Urban Tech ecosystem
#Urbanism #PropTech #CityPlanning #PublicSpaces #Ginkgo #SmartCities
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