Is This Love? || Ad Campaign with Milind Soman for Eye Health Brand: Centre for Sight
Автор: Anagram Digital
Загружено: 2025-12-22
Просмотров: 18
Описание:
How do you make a medical message land without it ever sounding medical?
Healthcare communication has been clinical, heavy and easy to tune out for the longest time. So when Centre for Sight approached us for their next cataract film, we knew exactly what not to do.
The answer to 'what to do' though came after careful consideration - finding the right intersection between the brand’s personality, the celebrity’s natural style, audience sentiment and, most importantly, a message that would genuinely stay with people.
This film leans into a small, human moment - a familiar hesitation softened by humour and warmth. Anchored by a single-frame monologue from Milind Soman, it lets emotion do the work long before the information arrives.
Watch the full ad film, and if you’re looking for the kind of clarity you don’t want interrupted, trust the experts at Centre for Sight.
And for the right script for your next campaign… you already know where to look.
Brand: Centre for Sight
Celebrity: Milind Soman
Agency: Anagram Digital
Production House: Karma Production
Executive Producer: Himanshu Bhasin
Director: Bosco Bhandarkar
Producer: Muskan Singhal
DOP: Janamejaya Darox
Повторяем попытку...
Доступные форматы для скачивания:
Скачать видео
-
Информация по загрузке:
