Logo Design Process for a $1B Project | Zayed City

Описание: Hello everyone! In this video, I’m taking you behind the scenes of the Zayed City Brand Development—one of my all-time favorite projects. I hope you enjoy this piece of art and learn something along the way.

With an estimated cost nearing $1 billion, Zayed City is a core element of Abu Dhabi’s Plan 2030. The city is strategically located between Abu Dhabi International Airport and Mohammed Bin Zayed City. Spanning 45 km², Zayed City will eventually house around 370,000 residents, with 60% of its total area dedicated to residential neighborhoods. These communities will include essential facilities such as schools, mosques, sports and recreation centers, and healthcare facilities.

Zayed City in Abu Dhabi is a visionary project originally imagined by the late Sheikh Zayed bin Sultan Al Nahyan, the founding father of the UAE. A leader with a transformative vision, Sheikh Zayed believed in the impact of urban planning and infrastructure on people's lives. His goal was to create a sustainable, vibrant city that would become a hub for academic and knowledge-based sectors.

This project has been featured and nominated for multiple awards, although it ultimately didn’t take home a win.
Shortlisted for the Lion Design Award
Shortlisted for the Dubai Lynx Award

If you’re interested in branding, logo design, or the intersection of creativity and crazy ideas, this video is for you! Enjoy the process.

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Chapters:

0:00 Brand Overview
4:11 Brand Hierarchy
8:25 Brand Look & Feel

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