Alex Cornell - How to present your designs and get buy-in for your ideas (Dive Club Ep. 58)

Описание: When you think about storytelling in design Alex Cornell is often the person that comes to mind. And that's a big reason why he's one of the most requested guests on the show. So this episode is a deep dive into the finer details of communication. We talk about:

The story behind his startup Cocoon
How Alex leverages his background in video
Alex’s precision and obsession with language
Why Alex left linear to work on generative AI at Meta
Why getting buy-in for your ideas is kind of like a math proof
Behind-the-scenes of the wild videos Alex made at Facebook
Lessons learned designing the Substack and Linear mobile apps
The mental models Alex uses to construct compelling narratives
+ a lot more

Alex’s startup (Cocoon) - https://www.alexcornell.com/cocoon/
Alex’s famous (Chevron vs. 3 Dot video) - https://x.com/alexcornell/status/1611... from Facebook
Alex’s favorite monospace font is (Jet Brains) - https://www.jetbrains.com/lp/mono/ and his favorite serif font is Tiempos - https://klim.co.nz/retail-fonts/tiemp...
Klim - https://klim.co.nz/ (is Alex’s favorite type foundry)
We discussed the dual-panel approach in the (Amie mobile app)(https://amie.so/)

Dive is where the best designers never stop learning 🤿

🌐 dive.club
🐦 twitter.com/joindiveclub

Now you can join advanced courses taught by the top designers to help you take a huge leap forward in your career 💪

Chapters
0:00 Framer
0:33 Intro
1:47 How Alex got his start in video
7:29 How Alex thinks about storytelling as a designer
8:04 Alex's precision and obsession with language
13:51 Alex's approach to Loom videos
15:50 Other examples of wild videos that Alex has made
20:43 How to know what to focus on when selling an idea
25:21 Alex's startup Cocoon
30:44 What it was like designing the Substack mobile app
34:15 The subjective nature of typography
37:25 Comparing designing the Substack and Linear mobile apps
40:49 How Alex presented his work for feedback at Linear
44:54 Why Alex left Linear to return to Meta
49:00 How Alex grew as a designer while away from Facebook
51:13 How Alex invests in his taste palette



#productdesign #podcast #uiux