E:9 Danny Yeung, Founder of IM8 on how he scaled IM8 to $100M ARR in 11 Months
Автор: Making Cents with Drew Fallon
Загружено: 2025-12-01
Просмотров: 588
Описание:
In this enlightening conversation, Drew Fallon speaks to Danny Yeung, CEO of Prenetics, who shares the journey of his entrepreneurial ventures, the pivot to at-home PCR testing during the COVID-19 pandemic, and the launch of IM8, a revolutionary supplement brand co-founded with David Beckham. He discusses the importance of science-backed formulations, customer acquisition strategies, and the company's focus on long-term growth. Additionally, Danny elaborates on Prenetics' capital market strategies, including a unique Bitcoin treasury approach, and shares his vision for the future of IM8 and Prenetics.
Chapters:
00:00 The Fastest-Growing Supplement Brand Ever?
00:25 From Restaurants to $200M E-Commerce
02:54 Scaling Groupon: CAC, LTV & Funnels
06:52 Why DTC Failed Early for Genetics
07:15 COVID Pivot: 28 Million PCR Tests
08:47 Revenue Rocket: $10M → $65M → $275M
13:05 Replacing $800M Revenue: Birth of IM8
14:11 Meeting Beckham & Co-Founding IM8
17:18 Clinical Doses, Mayo Clinic, and NSF Testing
23:29 $600K Month One → $10M Month Eleven
25:18 Sub-4-Month Payback: The Scaling Formula
31:47 Bitcoin Treasury & Divesting Legacy Units
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