Hacking Growth with Sean Ellis

Описание: In this episode, we dive deep into the world of growth hacking with Sean Ellis, the entrepreneur who coined the term and helped scale companies like Dropbox and Eventbrite. Learn what growth hacking really means, how it differs from traditional marketing, and why product-market fit is essential before you grow. Sean shares actionable frameworks, data-driven experimentation techniques, and insider tips on activation, retention, and building a culture of continuous improvement. Whether you’re a startup founder, marketer, or product manager, this interview is packed with insights to help you drive sustainable growth.

Where to find Sean Ellis:
• X: https://x.com/seanellis
• LinkedIn:   / seanellis  
• Website: https://www.seanellis.me/
• Substack: https://substack.com/@seanellis

Key Topics:

Growth hacking vs. traditional marketing
Achieving product-market fit
The "aha" moment & activation
Running effective experiments
Building a cross-functional growth team

Timestamps (Clickable Chapters):
0:00 – Introduction & Defining Growth Hacking
2:05 – Key Components of a Successful Growth Strategy
4:07 – Cohort Analysis & Measuring Product-Market Fit
5:24 – The Sean Ellis Test for Product-Market Fit
9:59 – Who to Survey & Sample Size Guidelines
12:16 – Using Product-Market Fit Insights to Drive Growth
14:48 – Prioritizing Growth Opportunities with Limited Resources
18:06 – Activation: The Critical Funnel Step Most Overlook
23:30 – Generating & Ranking Growth Experiment Ideas
26:57 – Common Mistakes When Starting Growth Hacking Efforts
32:58 – Real-World Example: LogMeIn’s 10x Activation Improvement
37:07 – Network Effects, Referral Loops, & When to Scale
41:00 – Cross-Functional Collaboration for Growth Teams
47:02 – Implementing Growth Hacking in Established Companies
55:58 – Survey Questions for Understanding & Improving Your Product
1:02:00 – Identifying Your North Star Metric
1:13:00 – Surprising Applications of the Sean Ellis Test (NuBank, TikTok)
1:20:00 – Closing Thoughts, Recommended Resources, & How to Connect with Sean