Client Case Study: Opside Studio - [Ep. 258]

Описание: Don’t mistake the allure of a shiny new logo for the true engine behind a thriving business. In this episode, Michelle teams up with Cody to demystify the branding process, tracing the journey from “just good enough” placeholders to strategic, confidence-building design. Their conversation is packed with takeaways on aligning investment with growth, clarifying your business vision, and knowing when a rebrand is the right move— not just the next one. Honest, practical, and full of energy, this episode is your ticket to creating a brand that not only looks the part but truly moves your business forward.

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In today's episode, we cover the following:

What an online business manager is
How Cody and Michelle met
Evolution of Cody's services
Making the jump from corporate to freelance
Branding decisions in early business stages
The shift from "nice to have" to "need to have" in business expenses
The branding process with MKW Creative Co.
Brand naming and final selection
Brand strategy: analogy and visual direction
Positioning against competitors
Impact of new branding on Cody and her business

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RESOURCES:
Episode 128: Meet the Team: Online Business Manager Cody Garner-Howe - https://shorturl.at/cpnw0
Episode 195: Optimizing Your Business with Cody Garner-Howe - https://shorturl.at/TS6XG
Episode 241: 10 Most Common Rebranding Questions Answered - https://shorturl.at/y9b7l
Episode 257: Why You're Bored of Your Brand (And What to Do About It) - https://shorturl.at/9byiF

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GUEST INFO:
To learn more about Cody and to watch her upcoming brand launch for Opside Studio, follow her on:
Instagram:   / codyobm  
LinkedIn:   / codygarnerhowe  
Web: https://www.codygarnerhowe.com

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Stop managing software and start hosting your people. This episode is sponsored by Heartbeat. Create an authentic community today and start your free trial at https://app.heartbeat.chat/login/KMA?...
Once you're ready to upgrade your plan, use code KMA30 for 30% off.

P.S. Want to be a community member before creating your own? Join the Kiss My Aesthetic community there today at https://app.heartbeat.chat/kissmyaest...

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WORK WITH MKW CREATIVE CO: https://mkwcreative.co/contact

Connect on social with Michelle at:
Kiss My Aesthetic Facebook Group:   / kissmyaesthetic  
Instagram:   / mkwcreative.co  
Tik Tok:   / mkwcreative.co  

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This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard