The Most Effective Retail Media Partnerships in 2023 | Digital Advertising & Retail Media Growth

Описание: What are the Top 5 powerful retail media partnerships of 2023?

With the evolution of #retailmedia, marketing strategies are progressing towards higher stages in the sales funnel, embracing fresh formats such as the open web, social media, and streaming TV. Through collaborative alliances with social media companies, streaming platforms, and publishers, retail media networks can effectively engage with consumers earlier in their purchasing journey, fostering brand awareness and recognition.

++ Top 5 Powerful Retail Media Partnerships of 2023 ++

📍Walmart & TikTok, Roku and Snap

📍Kroger & Walt Disney

📍Lowe's & Yahoo

📍Albertsons & OMG Omnicom Media Group

📍Dollar General & Meta

Source: Insider Intelligence

++ Retail Media Impact on the Advertising Value Chain ++

📍By 2026, the enterprise value for retail media is expected to be $1.3 trillion in the U.S.

1. Retail media is the most lucrative revenue stream for retailers today with 70-90 gross profit margin for online, and 20-40% gross profit margin for offsite retail media ads.

Retailers: $820 billion enterprise value

2. Advertisers/brands: $280 billion
3. AdTech Providers: $160 billion
4. Publishers: $50 billion
5. Ad agencies: $5 billion

#ecommerce #sales #growth #retailmedia

About Mert Damlapinar

Mert Damlapinar has been in director roles for eCommerce, digital marketing, and sales; he's currently the Principal of CPG Digital Commerce Acceleration at EPAM Continuum. He holds a master's degree in Applied Business Analytics from Boston University, executive management degrees in Integrated Digital Marketing from Cornell University, and Applied Data Science and Digital Transformation from Massachusetts Institute of Technology.

He published his second book, Agile Analytics for Startups, in October 2022, and he's currently working on his 3rd book.