Design Thinking Essentials - ITONICS Academy

Описание: Most companies talk about innovation. Few know how to design it around their users.
That’s where Design Thinking Essentials comes in.

In this ITONICS Academy course, Rossouw walks you through the proven, human-centered design thinking process that global leaders like Apple, PepsiCo, Toyota, and Nike use to fuel growth and transformation.

Earn your ITONICS Academy Certification here:
https://academy.itonics-innovation.co...

👉 In six focused sessions, you’ll learn how to:

0:00 Introduction to design thinking
10:49 Empathize: Uncovering user insights
21:43 Define: Turning insights into problem statements
30:20 Ideate: Generating creative solutions
45:33 Prototype and test: Building and validating concepts
56:55 Integrating design thinking in innovation processes

📊 Designed for:

C-suite executives aligning strategy with customer-centric innovation
R&D managers and product leaders looking to reduce failure rates and accelerate time to market
Corporate innovators & business strategists aiming to drive growth with human-centered approaches
Cross-functional teams breaking silos and fostering collaboration

💡 Why it matters:
McKinsey reports that companies embedding design thinking achieve 32% higher revenue growth and 56% higher shareholder returns than peers. By combining empathy, creativity, and iteration, you’ll learn how to build products, services, and business models that resonate with users and outperform competitors.

🎯 Whether you want to innovate offerings, optimize processes, or reimagine entire business models, this course equips you with the mindset, tools, and templates to make design thinking a strategic capability in your organization.

Don’t just solve problems—design solutions that win.

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