Day 3: How to Find Your Niche (Stop Talking to Everyone & Start Attracting Your People)

Описание: Welcome to Day 3 of my February YouTube Live Challenge! 🎯

Yesterday we talked about why clarity is your superpower. Today, we're answering the BIG question: How do I find MY people?

If you're afraid to niche down because you think you'll lose people, limit your growth, or pick the wrong audience—this episode will set you free.

I'm breaking down the 3 questions you MUST answer to discover your niche, why specificity creates connection, and how niching down is actually the most generous thing you can do for the people who need you most.

Spoiler: Your niche is probably who you used to be before you got your knowledge, expertise, and information.

⏱️ TIMESTAMPS:
00:00 - Welcome to Day 3: Finding Your Niche
01:20 - Quick Recap of Day 2: Clarity Creates Confidence
03:45 - The Time Square Analogy: Why You're Not Being Heard
05:30 - Today's Topic: How to Find Your Niche
07:10 - What is a Niche? (Simple Definition)
08:25 - The Problem: You're Creating for Everyone, Nobody's Responding
10:15 - The 3 Fears Keeping You from Niching Down
11:50 - "What If I Lose People?" (Spoiler: You Don't Have the Right People Anyway)
13:20 - "What If I Pick the Wrong Audience?" (Here's the Secret)
15:10 - Your Niche is Who You USED TO BE
17:40 - "What If I Limit My Growth?" (Why 1,000 True Fans is Enough)
19:50 - Shoutout to "Superfans" by Pat Flynn
21:30 - When You Talk to Everyone, You Talk to No One
23:15 - Specificity Creates Connection (The Red Rock Example)
26:20 - The Secret: Niching Down is Freeing, Not Limiting
28:45 - How Being General is Actually SELFISH
31:20 - You're Spreading Yourself Thin & Ignoring the People Who Need You
33:40 - The 3 Questions to Find Your Niche
35:15 - Today's Action Step: The Niche Navigator
36:45 - Prayer Over Your Business & Niche Journey
37:30 - Wrap Up & See You Tomorrow

🎯 KEY TAKEAWAYS:
✅ If you're talking to everyone, you're talking to no one
✅ When you talk to ONE person, you attract MANY
✅ Your niche is likely who you used to be before you gained your expertise
✅ Specificity creates connection (be as specific as possible)
✅ Niching down is freeing, not limiting—it makes you a go-to expert
✅ You only need 1,000 true fans to build a thriving business
✅ Being too general is SELFISH—it robs the people who need you most
✅ You are the unique part of your niche (your experience matters)

📋 THE 3 NICHE NAVIGATOR QUESTIONS:
1️⃣ Who do I help? (Be VERY specific)
2️⃣ What problem do I solve better than anyone? (Or: What problem do I solve differently?)
3️⃣ What's my unique perspective or experience? (YOU are the differentiator)

📝 TODAY'S ACTION STEP:

Write down:
• One specific person you can help
• One problem you solve for them
• One reason you're uniquely qualified to help them

Drop your answers in the comments!

📚 RESOURCES MENTIONED:
• "Superfans" by Pat Flynn (book on building 1,000 true fans)
• Day 2: Clarity is Your Superpower
• Day 1: Why I Abandoned My YouTube Strategy

🔗 CONNECT WITH ME:
Instagram:   / popthecreative  
TikTok:   / popthecreative  

🎬 ABOUT THIS CHALLENGE:
Every weekday in February at 5 AM, I'm going live to teach content strategy, help you find clarity, and build a business that serves YOUR people. No fluff. Just frameworks.
Subscribe and turn on notifications 🔔 so you don't miss a day.

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