How Much Do Franchise Owners Make? (Real Numbers + The Math Nobody Does)

Описание: Welcome back to another solo episode of the Franchise Fit Podcast with Lance Graulich—where he talks about real franchise owner incomes, real numbers, and the ROI math most people ignore.

In this episode, Lance gives you the Wall Street benchmark (the S&P 500 long-term average returns) so you can stop asking “How much do franchise owners make?” like it’s one number—and start judging a franchise opportunity like a serious buyer.

You’ll learn the income equation every buyer needs, why revenue is NOT income, how margins + managers + debt change everything, and how smart owners get paid twice: cash flow now + equity on exit (often a multiple of EBITDA/cash flow).

Sponsored by: SEO Samba — predictable results + AI-driven marketing for franchise brands.

⏱️ Timestamps
0:00 Intro + Lance’s upcoming in-person interviews at IFA in Las Vegas (February)
0:45 The question nobody asks: “If I take on ownership risk… can I beat the market?”
1:30 The Wall Street ROI benchmark: why the S&P 500 is the scoreboard
2:20 The #1 myth: “If a franchise does $1M, the owner makes $1M” (NOPE)
3:10 Revenue vs income: why people get hypnotized by top-line numbers
4:05 The truth about outcomes: it’s not “scam” or “passive beach life”
4:45 3 ownership advantages stocks don’t give you: tax benefits, leverage, equity
6:10 The equation to tattoo on your brain: Owner Take-Home = (Revenue × Margin) − Debt − Manager Payroll − Mistakes
7:10 Why restaurants can be misleading: high revenue, thin margins
8:10 Realistic take-home ranges (owner-operator → semi-absentee → multi-unit)
9:20 Examples (NOT promises): why model + economics matter (validate in the FDD + franchisee calls)
11:25 The 3 levers that change your income: model/margins, owner role, territory economics
13:05 The 5 questions to ask ANY franchise (including the equity/exits question)
14:15 CTA: DM “FIT” to match income goals to the right model

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