27 l Evaluating and Using Secondary Data Effectively

Описание: In this video, we dive into Chapter 11: Sources of Secondary Data in Marketing, focusing on the advantages, limitations, and best practices for using secondary data in marketing decision-making.

You will learn:

The benefits of secondary data: how it saves time, costs, and provides valuable insights for marketing strategy

Key advantages of secondary data, including large sample sizes, trend tracking, and contextual understanding

The limitations of secondary data: fitness for purpose, timeliness, credibility, and lack of competitive advantage

How to use secondary data effectively for forecasting, planning, and evaluating marketing campaigns

Best practices for managing secondary data, including cross-referencing sources, validating data, and integrating internal and external data

How to use data for storytelling in marketing to build more persuasive campaigns

This video is ideal for:
✔ Marketing apprentices (Level 4 Marketing Executive)
✔ Professionals looking to improve their data-driven decision-making skills
✔ Learners interested in using secondary data for forecasting, planning, and campaign evaluation

📌 Mastering secondary data allows you to make informed, strategic decisions that drive better marketing results.
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