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Building the Heinemann Duty Free brand
Автор: The Moodie Davitt Report
Загружено: 2013-03-11
Просмотров: 3037
Описание:
In this latest video feature from AirportDynamics.tv -- trailed at The Trinity Forum in January -- we hear from Gebr Heinemann Co-Owner Gunnar Heinemann on building the Heinemann Duty Free brand.
Heinemann's latest retail executions are, in Heinemann's words, a "quantum leap" for the company. In its new executions at Frankfurt, Oslo or Vienna, he says the retail offer is based on clear differentiation, with product matching the different customer profile -- all backed by substantial investment.
This video also appears on Marshall Arts' www.airportdynamics.tv website in full HD.
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