The Art of Getting to Yes: How to Negotiate Without Giving In

Описание: The Art of Getting to Yes: How to Negotiate Without Giving In
Stop fighting the person across from you and start fighting the problem.

Most of us view negotiation as a high-stakes tug-of-war. We think that for us to "win," someone else has to "lose." But what if that mindset is exactly what’s keeping you stuck? In this episode, we break down the game-changing philosophy from the global bestseller "Getting to Yes" by Roger Fisher.

Whether you are negotiating a six-figure salary, navigating a difficult family dynamic, or trying to settle a dispute with a neighbor, the principles of Principled Negotiation will change the way you communicate forever.

In this video, you will learn:
Separate the People from the Problem: How to be "Soft on the Person" but "Hard on the Issue" to keep relationships intact.

Focus on Interests, Not Positions: Why the "Why" behind a request is more important than the request itself.

Invent Options for Mutual Gain: Creative ways to expand the pie so everyone walks away satisfied.

The BATNA Superpower: How to find your "Best Alternative to a Negotiated Agreement" so you never feel desperate at the table again.

Using Objective Criteria: How to use fair standards to settle disagreements without a battle of wills.

"Getting to Yes" isn't about being a pushover or a shark. It’s about being a problem-solver. It’s a blueprint for a more intelligent, human, and effective form of strength.

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