The Easiest Sustainability Win for Hotels

Описание: Want to reduce plastic waste in your hotel without adding operational hassle? Bart Williams explains how one simple switch - a reusable, plant-based bottle - can turn in-room water into a visible sustainability statement guests actually take home.

In this episode, The bottle guests take home, Arjan speaks with Bart Willems, co-founder of Bottle Up, about challenging the single-use water industry, launching during COVID, and why hotels across Europe are switching to sugarcane-based bottles. Learn how this small change reduces waste, strengthens your brand, and meets growing guest expectations without disrupting operations.

Bart Willems is co-founder of Bottle Up, the plant-based, reusable water bottle designed to replace single-use plastic in hospitality and retail. Since 2019, he has worked with hotels across Europe to reduce waste and make sustainability visible in every room.

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The Future of Hospitality is built on the people living it today. From GMs in Europe to front office teams in Asia, from restaurateurs to technology leaders, we feature diverse voices from across the world. By understanding today’s challenges and successes, we uncover the insights that will define hospitality’s future.

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