Storytelling Godfather: How  To  Build A Brand, Not Just A  Business! | Erwin McManus

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If you want to learn more about how to become a master storyteller, watch our episode with Kallaway:
   • The Master Storyteller EXPLAINS How To Bui...  

Get Erwin's book, The Seven Frequencies of Communication: The Hidden Language of Human Connection: https://amzn.to/4kylj8m

Take the Find Your Frequency Assessment: https://bit.ly/CJErwinAssessment

Timestamps
00:00 Intro
02:51 Storytelling vs. Selling — why VALUE must come first
04:35 The lonely 52 Hz Whale (finding your tribe’s hidden frequency)
09:57 The 7 Frequencies of Communication revealed — which one are you using?
14:18 Shadow frequencies that secretly repel customers
17:04 Money follows meaning — the brand‑builder’s mantra
20:12 Step 1: Turn your trauma into audience connection
24:30 Step 2: Craft moments, not paragraphs (scene‑by‑scene blueprint)
29:42 Commander vs. Healer communication
34:05 You are not average!
43:11 Step 3: Map your story to the 7 classic archetypes
48:26 This frequency mismatch is killing your brand connection
56:52 Brand ≠ Business — how to price on identity, not cost
1:02:30 MindShift: Re‑structuring a life for repeated success
1:08:17 Build community around uncommon beliefs (real‑world playbook)
1:19:47 Erwin’s closing challenge: Find the genius buried inside you

About the Guest
Erwin McManus is a bestselling author, Founder of Mosaic who has spoken to millions across 100+ countries. In this conversation he unpacks the 7 Frequencies of Communication and shows entrepreneurs how to turn personal story into brand super‑power. If you have ever struggled to make your message resonate—or wondered why customers click but never convert—this episode will rewire the way you speak, sell, and serve.