We tested Amazon’s new 75-character title update to see what ranks

Описание: Amazon’s new 75-character title update and item highlights field have been rolling out for several months. We tested both across multiple accounts to understand how they affect search visibility and product discovery.

In this video, Leif Rehnberg explains why titles continue to have the strongest impact on organic rank, while moving keywords into item highlights produced little to no change. He also shares practical guidance on how brands can use item highlights to add useful context without relying on keyword repetition or treating them as a replacement for title optimization.

If you have not started testing yet, this is a good time to establish a baseline and monitor your results. If you are seeing something different across your product pages, share your experience in the comments.

Chapters:

0:00 - Testing Amazon's New Titles & Item Highlights
0:14 - The SEO Reality: What Actually Drives Organic Rank
0:37 - The Strategic Purpose of Item Highlights
0:50 - Navigating the Mobile vs. Desktop Rollout
1:06 - The 23-Character Mobile Truncation Limit
1:14 - Best Practices: Allocating Keywords vs. Context
1:35 - How to Monitor Device-Level Performance