Community-building is one of the most relentless strategies a brand can embark on
Автор: Tash Courtenay-Smith
Загружено: 2024-08-15
Просмотров: 1164
Описание: Community-building is one of the most relentless strategies a brand can embark on. But it's also one of the most rewarding. I loved hearing from INKEY of when hosting this panel for the CEW. Colette has completely embedded herself in the Inkey List community and when she says she was lying in bed, half awake, responding to messages, she means it! The rewards that come from building a brand community are only as good as the effort the founder is willing to put in. Superfans expect that high level of engagement from the person behind the brand they love. They want to truly feel part of that business and part of its story. As Colette says, that means throwing yourself into that community as a founder. #brandcommunities #brandfounders #ecom #tashtalks #femalefounders
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