Gaming Upfronts: Global
Автор: iabuk
Загружено: 2024-10-30
Просмотров: 48
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Natalie O’Shea, Head of DAX Audio Sales at Global, illustrated just how much the digital audio market has grown, and explained that audio in gaming captures 56% more attention than TV - making it a powerful medium for engaging audiences seeking relaxation and escape through gaming. “You don’t have to stop people from what they’re doing for them to hear your message”, said Capital DJ Kemi Rodgers, emphasising the passive but engaged nature of gaming audio ads.
There followed a chat with Department for Transport’s Max Malagoni, MG OMD’s Christian Butler and Global’s Kristina Fleming on how the Government brought mobile gaming into its media mix to build trust with audiences. Malagoni reiterated the importance of being able to prove in-game effectiveness, especially for Government campaigns that are funded by the taxpayer. Meanwhile Butler shared how in-game ads foster receptiveness without interrupting gameplay.
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