Should Ola Electric consider the 'phygital' route? Transparency and Delivery Issues? | Times Drive
Автор: ET Now World
Загружено: 2022-01-07
Просмотров: 382
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Ola Electric has been making waves in India because of various reasons, including electric scooters -- S1 Pro and S1 -- and the Hypercharger network. But along with these, the company is also creating a buzz with the sales model it has adopted. Bypassing the traditional dealership network, it has decided to ship scooters directly to the customers and even provide the option of home service. This is definitely an unconventional sales model in a country that has customers heavily relying on dealership networks in the cities. In fact, many automakers in the country have failed to rack up sales in India owning to a thin dealership network, which is why every major two-wheeler brand in the country is investing heavily in dealerships. But is Ola's direct to customers retail model going to be successful in India? What does FADA say about it? Check this video to find that out!
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