Running a Conscious, Luxury Womenswear Brand Championing Diversity

Описание: Shanna Bent is the founder of the conscious fashion brand Maison Bent.

Having previously worked with Alexander McQueen, Roland Mouret, Agent Provocateur, in 2019 Shanna set up her own luxury label, with a determination to bust the myth that black designers just do streetwear.

She’s had a lot of success in a short space of time, from showing at London Fashion Week to capturing the attention of the press and featuring in publications such as Vogue Italia.

In this interview, she talks about how to get press for your fashion brand and how her Jamaican grandparents who came to the UK during the Windrush era, have impacted her outlook on life and business.

Discover:

04:38 Shanna's industry background working for some of the biggest names in fashion

07:29 How Shanna first launched her brand back in 2016

10:51 How news trends and making connections gained press and exposure for Maison Bent

13:35 How Shanna is breaking down the misconceptions about black-owned fashion brands

15:14 The effect Shanna's Jamaican grandparents have on her outlook on life and her business

17:12 Why Shanna believes that luxury and sustainability should go hand in hand

19:13 Why Shanna is looking to use plant-based fibres for her collection pieces

22:01 The rental service that Maison Bent offers directly from their website

25:44 How Shanna works directly with her manufactures

30:22 Shanna's future goals for Maison Bent and why she believes people should be more educated about how garments are made

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