How to get into Google’s AI overview (and stay accurate in zero-click search)

Описание: Google is showing AI overviews more often. That’s great when the summary is accurate, and risky when it isn’t.

In this video I share a quick case study: I searched “who is Guus Goorts” and Google generated a full AI overview that described my work correctly. I didn’t set out to “game” it, but a few practical things clearly helped. Most of them are replicable for education brands too.

If you’re responsible for marketing a school, university, faculty, programme, or course, the game is changing. People still search, but they increasingly expect answers without clicking. So visibility is no longer only about traffic - it’s also about being mentioned and represented correctly in AI-generated results.

In this video
1. How to improve your chances of being mentioned in Google’s AI overview
2. What “entity clarity” looks like in practice (consistency + third-party proof)
3. The technical thing you can do to make it super clear what you're talking about: schema markup, especially sameAs

AI & search visibility course
I’m developing a practical course on AI visibility for education marketers.
Join the waitlist here: https://guusgoorts.com/courses-overvi...

chapters
0:00 checking Google’s AI overview
0:47 zero-click and declining CTR
2:14 what influenced the outcome
3:19 cross-site consistency (LinkedIn, Amazon, event pages, etc.)
4:55 schema markup + “sameAs”
8:08 books, ISBNs, and other verifiable signals
9:39 what changes for SEO, measurement, and AI visibility (+ course waitlist)