Reciprocity in Sales & Marketing || Psychology of Persuasion

Описание: Reciprocity explains how it's in our nature to want to give back after receiving something. Because someone did something for you, you feel compelled to reciprocate.

Marketers often use reciprocity. It explains how they provide customers or potential clients with something in the aim that their kindness will be rewarded with increased sales or client loyalty. The intention is to make the recipient feel obligated to repay the favor in return for the gift that has been given.

Reciprocity is super important in business. You can expect reciprocal behavior if you are kind, generous, and interested in your prospects.

Even though no reciprocal approach ensures a response, it's unquestionably preferable to just cold calling or emailing. Therefore, the next time your prospects become chilly, see if the power of reciprocity can pique their interest.

#Reciprocity #SalesPsychology #Persuasion #SalesStrategy #SalesMastery #MarketingStrategy #DigitalMarketingT2 #thessmacademy

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