Meet the Indigenous women behind Mexican President Claudia Sheinbaum's 'most stylish' looks

Описание: (13 Dec 2025)
RESTRICTION SUMMARY:

ASSOCIATED PRESS
San Isidro Buen Suceso, Mexico - 12 December 2025
1. Various of Virginia Arce preparing her vintage Singer to sew traditional Indigenous Nahuatl embroidery
2. Various of Virginia Arce sewing traditional Indigenous Nahuatl embroidery in her workshop
3. SOUNDBITE (Spanish) Virginia Arce, textile artisan:
"So on the day of the event for the Grito (Sept. 15), when she came out with the dress, it was an emotional moment for the family. My dad didn't know, nor did my brothers, I had only told my husband and my children. And when she came out with the dress, it was very emotional. Seeing her with the embroidery from Tlaxcala."
4. Various of Virginia Arce sewing traditional Indigenous Nahuatl embroidery in her workshop
5. SOUNDBITE (Spanish) Virginia Arce, textile artisan:
"Sometimes because it's us Indigenous people who work on all those textiles, some people underestimate us. And I believe she (Sheinbaum) is highlighting it (the craft) so that people appreciate it, and not because we are Indigenous or because we live in very remote villages, our pieces (are not appreciated.) Everything we do is art, and all artisans create wonders with their hands, with clay, with palm, with threads."
6. Close up of traditional Nahuatl embroidery
7. Various of Arce preparing the cloth for the embroidery and designing motifs
8. Various of young Indigenous women from San Isidro Buen Suceso, Tlaxcala, wearing traditional embroidered huipiles and skirts during the town celebration for the Virgin of Guadalupe

ASSOCIATED PRESS -
Mexico City, Mexico - 11 December 2025
9. Various of seamstress Olivia Trujillo cutting fabric in her workshop, preparing a blazer for Mexico's President Claudia Sheinbaum
10. SOUNDBITE (Spanish) Olivia Trujillo, Sheinbaum's seamstress:
"They (Sheinbaum's team) send me the fabric, they send me the embroidery, they give me an idea of what they want. And since I have the measurements and I've been working for her (Sheinbaum) for quite some time now, I almost know her by heart."
11. Medium of picture of Claudia Sheinbaum Pardo
12. Various of seamstress Olivia Trujillo sewing in her workshop
13. SOUNDBITE (Spanish) Olivia Trujillo, Sheinbaum's seamstress:
"Different people from all social levels want a dress like the president's, a blouse like the president's. It's become such a trend that she was even named among the 67 best-dressed people (by the NYT). Well, for me, it's an honor. It's a huge source of pride."
14. Various of Trujillo trying blazer onto a mannequin
15. Various of main handicrafts market in Mexico City
16. Various of Maria Asunción Carlos, artisan, working in her shop
17. SOUNDBITE (Spanish) Maria Asunción Carlos, artisan:
"What I've seen is that she always wears a huipil from each state, like from Chiapas, Oaxaca, Guerrero, I mean, from various places. And honestly, she has a very, very nice style. I feel that each garment she wears represents the work of each artisan. And honestly, it makes me very happy."
18. Wide of a woman in traditional attire weaving
19. Close up of an intricately embroidered indigenous blouse
STORYLINE:
In the Mexican mountain town of San Isidro Buen Suceso, Virginia Arce begins her days as she has for decades: seated at her vintage Singer sewing machine.

Arce is part of a group of talented female Indigenous artisans who create the embroidered dresses and blouses that have become a closet staple for Mexican President Claudia Sheinbaum and earned her a spot on the New York Times "Most Stylish" list.












AP Video by Fernanda Pesce



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