Google Ads ROI Explained: From Ad Spend to Real Clients

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If you are running Google Ads for your service business, the most important question you should be asking is: “Am I actually generating profit from this investment?”

If you are not running them yet, the real question is: “Will this channel produce a measurable and profitable return for my business?”

In this video, I break down exactly how to calculate return on investment from Google Ads. You will see how to connect your advertising spend directly to the revenue your business generates, so you can make decisions based on data, not assumptions.

What you will learn:
1) The main levers to pull to increase growth
2) The essential metrics every service business must track in lead generation campaigns
3) How to accurately link ad spend to closed clients and revenue growth
4) A straightforward ROI framework you can apply to your business immediately

Many businesses spend heavily on Google Ads without clarity on whether their campaigns are truly profitable. By the end of this video, you will know precisely how to evaluate performance, measure ROI, and make informed decisions on scaling your advertising.

Whether you are actively investing in Google Ads or considering it as a growth channel, this video provides the structure and clarity you need to approach it with confidence and control.