Damage Control Podcast - EPISODE 2 — Misinformation & Reddit

Описание: In Episode 2 of Damage Control, Tim Chachibaia and Chris Hinman dive into how misinformation spreads online, why Reddit has become a major reputation risk for brands, and what you should watch for when hiring a reputation management agency.

We break down the difference between agencies that can truly move the needle vs. teams that are limited in what they can actually do — plus why the term “reputation management” gets thrown around so loosely online.

In this episode:

What to look for when you’re searching for reputation management help

The real giveaways between a strong agency vs. a limited one

Is “reputation management” becoming an overused buzzword?

Who are the top reputation management companies (and what actually makes them “top”)?

The world of fake news, misleading headlines, and sensationalized “almost true” stories

Why emotional exaggeration wins online (and how AI has amplified it)

How misinformation impacts real people and real businesses

The “dire wolf” headline problem: when a story is technically true… but wildly misleading

Can you remove content from Reddit? (Yes — but not always)

Why Reddit is becoming more problematic for companies worldwide

Should businesses engage with negative subreddit threads? (Usually no — here’s why)

How to be a smarter reader online (without getting political)

Misinformation isn’t limited to one “side.” The bigger issue is incentives: platforms reward content that triggers emotion, clicks, and outrage. We talk about practical ways to sanity-check what you’re reading and where to look for more balanced context.

Why we’re doing this podcast

This isn’t just marketing (though podcasts are a powerful SEO angle). It’s also a way to show the human side of this work — real people behind the operation who care about outcomes, not hype. In 2026, being genuine matters more than ever.

If your online reputation is hurting your brand, career, or future opportunities — we can help you take control.

👉 Learn more: www.TheBestReputation.com

👉 Follow us everywhere:

Facebook: facebook.com/bestreputation
Twitter/X: twitter.com/TheBestReps
Instagram: instagram.com/thebestreputation
LinkedIn: linkedin.com/company/thebestreputation

👇 Resources mentioned in this episode:
MIT Sloan: Impact of Misleading Headlines (Vaccine-related study)
https://mitsloan.mit.edu/ideas-made-t...

Dire Wolf story example (headline vs. reality)
https://time.com/7274542/colossal-dir...

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