Top influencer marketing trends to follow!

Описание: Learn how to do good influencer marketing by staying on top of the latest trends in influencer marketing / Next video: "How to increase engagement and get more followers on Twitter?"    • How to increase engagement and get more fo...  
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#Brand24 #InfluencerMarketing #DigitalMarketing

#ChiaExplains how to do good influencer marketing with some practical influence marketing tips & by following the top influencer marketing trends of 2021!

00:00 Intro: How to do good influencer marketing
00:44 What is influencer marketing? What are influencers (key opinion leaders)?
01:36 What are some top influencer marketing tips to follow? 🤓 http://bit.ly/Top-Influencer-Marketin...
How to find the best influencer for your brand?
🤳 http://bit.ly/How-to-find-the-best-in...
Top warning signs of “fake” influence?
🚫 http://bit.ly/How-to-spot-fake-influence
02:16 What are the top influencer marketing trends in 2021?
02:45 Influencer marketing trend 1️⃣: Long-term partnerships between brands & influencers
03:08 Influencer marketing trend 2️⃣: Performance-based agreements
03:27 Influencer marketing trend 3️⃣: Transparency & open support for public issues
03:48 Influencer marketing trend 4️⃣: Employee advocacy programs
04:14 Influencer marketing trend 5️⃣: Micro-influencers and nano-influencers

Creator & host: Chia-Luen Lee
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Hey guys, Chia from Brand24 here! Hope you’re doing well and happy new year! So, since we last saw each other (sort of), I received a couple questions from you guys, and one of them was about influencer marketing, so we’re going to start with that today. And we’re going to do that by going over some influencer marketing basics right here, including: What is influencer marketing? What are the top influencer marketing tips to follow? What kind of influencer marketing trends are in store for us in 2021? And how to find the best influencers for your brand? So we’re going to answer all of these questions inside this video and this will be a good starting point to help you figure out how to do good influencer marketing in 2021!

So, question number one:

What is influencer marketing? Well, influencer marketing is basically a strategy in social media marketing where businesses work with influencers to promote their products and services to their audience and their followers… and this leads us right to another question: what are influencers? So, influencers (also known as Key Opinion Leaders) are often seen as (1) trendsetters, (2) individuals who possess some “expertise” in their industry or niche and (3) people whose actions have a significant effect on consumer purchasing decisions — even if it’s not always easy to attribute these decisions to their actions. And there are also different types of influencers, including: “celebrity influencers”, “social media influencers”, and “micro influencers or nano influencers”. These generally differ by audience size, engagement rate and the range of topics that they talk about.

Now, question number two:

What are the top influencer marketing tips to follow? This can actually be combined with our other question: how to find the best influencers for your brand! There are a few different things to consider with influencer marketing, such as: identifying the right influencers to work with, knowing what kind of metrics to track so that you can measure the success of your influencer marketing campaign, and also being able to spot signs of “fake influence”, which can definitely be problematic for brands that want to engage and reach real audiences. I’m going to throw a few resources in the Video Description Box for this video that show you how to do all this, step-by-step, so feel free to check that out!

Question number three:

What are some influencer marketing trends that we can expect to see in 2021? Well, there are at least 5 major influencer marketing trends that we’ll definitely be seeing more of as 2021 progresses, including: (1) more long-term partnerships between brands and influencers, (2) more performance-based agreements, (3) more transparency and open support for social and public issues, (4) an increase in employee advocacy programs and (5) a rising interest in micro influencers or nano influencers...

... learn more about how to do good influencer marketing inside the video!