Red Lobster: How $20 Shrimp Bankrupt a $2.7B Empire

Описание: In 2012, Red Lobster was the undisputed king of seafood, boasting 679 locations and $2.7 billion in annual sales. From the invention of the iconic Cheddar Bay Biscuit to becoming a global cultural touchstone, it felt like an immortal American institution. But in May 2024, the unthinkable happened: the giant officially filed for Chapter 11 bankruptcy.

Red Lobster’s story is a terrifying case study in how unchecked financial engineering and conflicting corporate interests can gut an iconic brand. It’s a look at what happens when a "sale leaseback" maneuver drains a company’s most valuable assets, and an "Endless Shrimp" promotion turns into a $76 million disaster. Can a new CEO and a fresh capital commitment save the seafood giant, or is the era of Red Lobster dominance officially over?

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