CTWHARIE EP.11 – CAMPBELL COBB “THE JIU JITSU GENIUS” | Jiu Jitsu, Leadership, Discipline & Purpose

Описание: CTWHARIE EP.11 features jiu jitsu instructor Campbell Cobb, a rising martial arts leader whose discipline, mindset, and youth development work are transforming the Atlanta jiu jitsu community. This episode dives into youth jiu jitsu, martial arts mentorship, APS school programs, brand building, discipline, philosophy, spirituality, business structure, financial literacy, and personal growth.

In CTWHARIE EP.10: “THE JIU JITSU GENIUS”, Harie Robinson Jr. sits down with Campbell Cobb — a young but remarkably wise jiu jitsu instructor, competitor, entrepreneur, and community leader. Campbell’s story captures the true meaning of martial arts: discipline, accountability, mindset, creativity, and service to others. Raised in Indianapolis as the oldest of three brothers, Campbell discovered jiu jitsu early and quickly became a standout teacher at Odyssey Jiu Jitsu. Today, he leads kids’ programs, teaches Atlanta Public School students, and works with North Metro Martial Arts to bring jiu jitsu and character education into schools across the city.

Campbell explains the real difference between teaching adults vs. teaching kids, breaking down how children mirror the standard of their instructor. Through jiu jitsu, Campbell not only teaches self-defense — he teaches habits, structure, respect, emotional balance, and life principles that shape children into future leaders. His work in APS schools emphasizes academic success, personal discipline, and the long-term habits that martial arts naturally instill.

The episode explores Campbell’s role as head kids instructor at Odyssey Jiu Jitsu, his responsibilities, his leadership style, and the mission to uplift the next generation. At only 21, Campbell has already committed himself to helping youth of all backgrounds — proving that martial arts is a universal tool for confidence, structure, and emotional intelligence.

Harie and Campbell also dive into the entrepreneurial side of jiu jitsu. Campbell and his partner Joshua Sermons created Free Smoke Fightwear, a rising brand in the BJJ community that blends creativity, design innovation, lifestyle storytelling, and martial arts culture. From launching their video shoots in abandoned parking lots, to pre-orders, to controlling overhead, Campbell reveals how young entrepreneurs can build a brand from the ground up without loans — operating strictly within their means.

Campbell also works as a brand ambassador for Nation Athletic, a New York-based martial arts lifestyle brand with ties to hip-hop culture, Wu-Tang, Biggie, and Tupac. This partnership highlights the cultural crossover between martial arts, music, fashion, and identity.

The conversation shifts into spirituality, where Campbell explains his daily practices, how reading influences his creative awareness, and how philosophy (Marcus Aurelius, Musashi, stoicism, The Creative Act) shapes his discipline and worldview. He shares how spirituality anchors his decision-making, his sense of purpose, and his emotional resilience.

Harie and Campbell then explore relationships, maturity, intentional dating, and choosing partners who advocate for your success. Campbell’s insight — especially for his age — shows a level of emotional intelligence well beyond his years. He discusses family influence, communication, values, and the importance of surrounding yourself with people who elevate you.

On the business side, they discuss time vs. money, mentorship, business partnerships, balance, boundaries, entrepreneurship, and the importance of advocating for yourself in work and life. Campbell breaks down time management, avoiding burnout, knowing your limits, and ensuring energy in one area doesn’t drain another.

The episode also examines jiu jitsu competition, compensation, brand building, and the future of the sport. Campbell explains ADCC, rule sets, ESPN and Amazon Prime’s interest, “super fights,” and the potential path toward mainstream exposure like MMA or UFC. His perspective on sport growth, rule unification, and presentation offers rare insight into the emerging global structure of competitive jiu jitsu.

One of the most powerful parts of the episode is Campbell discussing being hit by a drunk driver, suffering three bulging disks, and being forced out of training and teaching. This period pushed him into deep reflection about identity, purpose beyond jiu jitsu, self-worth, and learning to love the “art of learning” itself. Books like The Art of Learning guided his recovery, helping him understand that the principles of mastery can be applied to everything — relationships, business, leadership, family, and personal growth.

Campbell’s closing advice to young men and women:
Find what sets your heart on fire. Don’t let it go. And surround yourself with a real village — not just blood family, but people who genuinely advocate for you