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Re-engaging drifting users (section 4)
Автор: StartApp School
Загружено: 2026-03-17
Просмотров: 3
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This lesson explains how to re-engage users who are "drifting," meaning their usage has become less frequent. It focuses on strategies to bring them back into a regular usage pattern by reinforcing habits and re-anchoring to their original motivation, rather than using generic "we miss you" messages. The lesson also highlights the importance of understanding the user's real-world context through a case study.
Take this course and earn your certificate on the StartApp School website: https://www.startapp.school/courses/l...
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