FOCUS ON WHAT MATTERS: How to Beat “Shiny Object Syndrome”

Описание: See full post here: https://tinyurl.com/focus-matters

Focus your attention in the right places and you’ll be at the top of your field in five years…

Focus your attention in the wrong places and you might be out of a job.

As an entrepreneur and business owner, where you focus your energy is one of the most important decisions you have to make.

Here’s how I like to think about it: As the CEO of Smart Marketer, it’s my #1 job to hold the vision.

I can’t drive the car, hold the bag and answer the phone all at the same time, so it’s my responsibility to decide which of those options leads to the most value for the company.

And in an industry as fast-paced and noisy as digital marketing, it’s also my job to decide which of those opportunities — no matter how shiny they may look — we can’t focus on right now.

Because there’s always going to be a new marketing tool, or platform, or product we’re excited to test.

But just because an opportunity falls in my lap, doesn’t mean that I should take it.

Learning how to focus your attention and your business effectively is the topic of this week’s blog post.

In this 2-minute video, four high-performing marketers share how they keep their business focused on what’s important and don’t waste resources on “Shiny Object Syndrome.”