Product Types in Google Shopping Ads - Part 1 - Merchant Center Attributes
Автор: Merchant Center Mastery
Загружено: 2024-01-05
Просмотров: 2620
Описание:
Confused about Product Type vs. Product Category? You're not alone.
In this deep-dive, Kirk Williams explains why product type is a critical feed attribute for smarter bidding and campaign segmentation.
Learn what it does, how to set it up properly, and how to leverage it to drive better results in Google Shopping and PMax campaigns.
This is Part 1 of 2 Product Type videos.
Key Takeaways:
✅ The difference between Product Type and Google Product Category
✅ Why product type now impacts Google's algorithm and bidding
✅ Best practices for building your product type taxonomy
✅ How to use product type for smarter campaign and asset group segmentation
Resources Mentioned:
https://zatomarketing.com/blog/how-to...
Timestamps:
0:00: Intro: Why Feed Attributes Matter
1:10: Policy Updates You Should Know
2:30: What Is Product Type? (Definition)
4:15: Difference Between Product Type and Product Category
6:20: Why Product Type Matters for Google's Algorithm
8:10: Best Practices for Structuring Product Type
10:00: Supplemental Product Types: What You Should Know
12:00: Product Type for PMax Segmentation
14:45: Final Thoughts: Smarter Audience Targeting Through Product Type
Повторяем попытку...
Доступные форматы для скачивания:
Скачать видео
-
Информация по загрузке:
